Vision Statements

We have all heard about the need for Vision Statements.  They are designed to tell others where we are heading; as a business, family or even as an individual.

The vision statement should outline what you want to create in the future and for whom.  While it should be realistic and attainable, it should also be a source of inspiration helping to motivate action toward the very future being described.

Here are two examples of vision statements:

Online Retailer

“We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.”

Hair Salon

“Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.”

Notice how both are written in such a way to show what the future will be; “we intend” and “will change” are the words that set the time frame.  The rest of each statement incorporates the steps that will be taken to make sure the customer arrives as this new, better place.

Why Have a Mission Statement and How to Create One

Every organization, regardless of size, should have a Mission Statement. Stephen Covey even recommends that individuals and families go through the process of creating one.  Why?  What is so valuable about two to three paragraphs of text?

A Mission Statement concentrates on the present.  It answers four main questions:

  • What do we do today?
  • How do we do it?
  • For whom do we do it?
  • What is the benefit?

A good Mission Statement starts with a defining story.  If you are a business, define your market with this.  If you are an individual or for your family, make it more personal with still use it to define what you do.

Next take a few lines to set out how your life, your family’s life, or your customer’s life is better because you do this.

If you are a business, take a few lines to describe why your employees are better with you than working elsewhere.  What does your business DO for your employees.  Then talk a little about what the business does for the owners.

Discuss, digest, cut, polish, review and revise this MIssion Statement as often as needed. Make sure it continues to describe your critical processes and the level of performance expected.

It should truly become “words to live/work by”.


Linked In – A Series of “How To” Posts

LINKED IN – How To Start

Optimize your personal profile first.  Post a nice, professional photo so people can begin to know, like, and trust you base on what they see.

Consider your target audience when you create the contents for your profile. Don’t worry about using actual job titles just say who you are and what you can do for the people who might be reading about you.

In your bio, address your skills.  What do you do best and how will it help anyone?  List your KSA’s – knowledge, skills, and abilities.

Once you have completed your profile, go to settings within LinkedIn and change the URL so that it is not longer just a string of numbers.  Make it easy to identify you or your business.